Simplified Domains is a new and exciting way to expand upon the current domain naming system. It is important to realize that this system is an expansion upon the old system and it will integrate itself flawlessly into the current domain-naming scheme. Several problems exist in the current system, which are addressed by Simplified Domains.

• Trademarked names are protected
  Domain names in the current system are becoming increasingly difficult to obtain. It seems like all the “good ones” are taken. It is even more frustrating (and expensive) for a company such as Nissan or Miller whose domain names are not available. They are forced to pay “cybersquatters” money in order to get what should be theirs in the first place. Simplified Domains has millions of trademarked names reserved for their proper owners. (Using the USPTO database)
• Simplified Domains is just that—simplified
  Simplified Domains is a non-categorized system. Unlike the .com, .net, and .org, Simplified Domains does not operate under a set number of top level domains (TLDs). Instead, any three characters can be a TLD. For instance, Holiday Inn’s domain would be holiday.inn. Because the lines between .com, .net, and .org have become blurred to the point of uselessness, it is often difficult to know the extension of the domain you would like to visit. Additional top level domains only confuse this point even more—for instance, to buy something from My Favorite Store, is the address MyFavoriteStore.com, MyFavoriteStore.net, or MyFavoriteStore.store?
• Works with Existing Domain Naming System
  Simplified Domains is an expansion to the existing system—not a replacement. It works with .com, .net, and .org. This is why Simplified Domains uses the “backup three” idea—to work with the current system. Further, many companies have spent hundreds of thousands of dollars on promoting their websites with a .com. There is no need to replace that domain—it is completely feasible to add a simplified domain name, such as Ama.zon and have them both point to the same place.
• Infinitely More Possibilities
  Because Simplified Domains uses any three letters for a domain extension, the possibilities for domain names are virtually limitless. Any three characters can go after the dot. And browsers can be programmed to automatically place the dot, making it even easier—you could get to Nissan’s website simply by typing Nissan into your browser’s address bar. Robust, yet simple—the way the Internet should be.